Branding and Customer Experience
We design customer experience parameters so that it not only creates a Brand but also creates moments and values to remember and provide opportunities to connect with the user. Our goal is to make customer easy to connect with the product and have the best experience.
To make user experience a memorable one UX/UI designers have to think as user, as this makes design which not only consists the business ideology but also the look and feel. Under user research designer has to know what is trending in between user of business along with the competitor analysis. For this we use various research methods like personal interview with open ended questions, questionnaire, competitive analysis, shadowing, ethnography, day in a life, focus group etc.
Interface design (Interaction Design) consists of methodologies like process flow, task flow, mock-ups, wireframing etc. Based on some scenarios we design a task to match the user's mental model in the system. It helps in building a proper ecosystem and communication among the stakeholders. A low fidelity wireframe consist the gist of screen which is done on a paper. This helps in an early usability test of the system. Mid fidelity wireframe is generated with the prototypes. This gives a visual feel of the screen interaction which is being done by visual designers at Experiential Service Design Studio.
In Usability Testing, we take a small-set of targeted end-users, with or without a software which depends on client's requirement to expose a usability issues for better use. The testing mainly focuses on the user’s-ease to use the application, flexibility in handling controls and ability of the system to meet its objectives.
Visual is the end product of the design which appeals users towards the business goal. Also to meet the business goal we provide complete visual hierarchy with the help of the visual graphics.
The App design consists mass user approach which defines business need along with the user perspective towards the design of the product. We design applications for devices like Mobile, Tab, iPad etc having Android OS, iOS & Windows as Operating System.