UX Design Process

Basic Business Understanding

Understanding the platform to connect worldwide with the users.  To get more knowledge about the business, as we need to know every process in a business so our first step is to sit with business stakeholders to get to know about the business model.

Starting with User Research

Most of the research is based on the basic business understanding and what other competitor(direct or indirect) are offering. We need to understand business use cases and the problem they are trying to solving in the current market and how they are differentiating with their competitors.

Set of Questions and Interviews

Based on the gap analysis our research includes a set of questions to better understand user’s mental model and opportunity. For this we includes open ended question for interviews, focus groups and questionnaires.

Interview has been conducted individually to cater user groups. User has allowed to think loud and tell what they feel. From each interview that is conducted we tried to figure out the general process, their pain points, possible solutions etc.

User Research Analysis and Persona Creation

After conducted all the interviews we need to differentiate target users based on their product requirements and behavior, we create personas so that we can cater the target user’s need and also helps us to distinguish between our user base.

We can also derive design opportunities for the existing system.

Task Flows and Feature listing

After persona creation we need to find out the possible features required for the persona and we need to list down the features into the process by creating the task flows.

Individual User’s Process Flow

Every persona behave differently. we need to create task flow for all possible business operations, correlation among all business groups.

Now this is the time to merge all the process and find out an ideal process for the system.

Also all possible features has been listed down, so that along with Business stakeholder, we can decide what possible features can be suited, supported for the current system.

Low/Mid Fidelity Prototype 

After finalizing the flow and features, the time is to design an interface for the process. After creating few screens we need to take business’s stakeholders feedback and do the changes if required.

Also try to  create the wireframes in the form of clickable prototype

Usability Testing

The new prototype is being tested by the actual user to perform a task on it. Asked for their feedback on the same.

After collecting all the feedback we discuss the feedback with the business stakeholders to take decision on that feedback, and need to do iteration if required with the existing prototype.

Visual Design

After completing all the changes, Visual work has been started. This is the time to convert all wireframes into Visuals.

We work with multi-disciplinary perspective that not only give product requirements but also provides user’s emotions and memories. Our design thinker’s work on innovative ideas to serve Products’s as well as individual’s experiential needs.