Research is a vigorous step to take any action positively. It is a milestone in achieving any objective and provides strength in decision making. Similar is the case with design. A good research helps in designing with various research methods to understand mental model of a user, technology, creative ideas, perception, market understanding etc. With all this information a designer can improve the overall user experience.
Let’s compare two scenarios, first where the research work is not being done from starting. In this scenario few questions arise like “How would the designer think without the research”, “how he will differentiate himself from other”, “how he knows what is the right fit technology for the user” or “how will he know he is choosing the right path”. Yes, the answer for all the questions is research, It is not that the a designer can’t design without the research but its for sure that design would never stand out in the queue of designs.
Picture captured at the time of Shadowing ( Research method )
If we talk about UX/UI designer their main function is to represent a complete business concept on an interface. In case of research, UX/UI designer have to think as a user for better experience. They have to design in such a way that it not only consist the business ideology but also the look and feel, interactivity with the product is also catered and all this is not possible without research. The UX/UI designer will first do UX research to understand the business model, what is trending in between users of that business, competitor analysis that what other services are serving the user. UX/UI designer understands the present scenario of the user. How they are working now or what are their strengths and weaknesses. It makes researcher understand the need for new design opportunities.
Research can be done by using various research methods like person interview with open ended questions, questionnaire, competitive analysis, shadowing, ethnography, day in a life, focus group etc. For example, Interview is done for different users with a set of questions. These questions are designed in a such a way that designers get to know about the eco system between users and the system. Designer creates personas on the basis of analysedinterview which shows different faces of the users for a business. Personas helps in understanding the user context, attitudes, behaviors, needs, motivation, interest, challenges, pain points, design opportunities, goals etc which bridges the gap between what business is offering and what customer needs. And that’s how the design research plays an important role in creating better user experience.
Project: Communication device for the Elderly
Persona Name: Passive